Justin Herald is a man with Attitude! In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years.

Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and now has a wide range of products selling in over 3,500 stores throughout Australia.

Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals. Justin has worked closely with major organisations such as the Australian Tax Office, Phillips and IP Australia. He is in high demand as a motivational speaker and is respected as one of Australia's leading authors on getting more out of life.

See Kirsty's Interview with Justin Herald